Founder's Story:
Pradeep’s fondness for the resplendent treasures of history grew as she explored the cultural heritage of Rajasthan. The traditional attire donned by the women in Rajasthan struck a unique visual in her mind encouraging her to create a clothing line that honors the tradition of Rajasthan. In an attempt to sustain the craft of these artisans, Pradeep established the label – Familycollection. A brand where skilled craftsmen use a variety of craft styles to embrace the essence of traditional ethnic culture. With Familycollection, Pradeep aims to blend modern fits with native craftsmanship born in the medieval cradle of India’s cultural setting. Familycollection as the name suggests is the culmination of “familly” and “collection” significant of a beautiful maiden ready to reign.
Brand Story:
Familycollection aims to transport you to a nostalgic retreat where modern-day fits and ethnic prints blend impeccably. True to its tribute to Rajasthani culture, Familycollection is the perfect stop to unravel artisan history that offers the perfect balance between cultural aesthetics and tribal prints. Adored by bohemians and craft enthusiasts, Familycollection is synonymous with the cultural heritage of Rajasthan. Our logo is a fusion of traditional art and the captivity of grace that a woman holds. The detailing of the logo is formatted by Kolam, a decorative traditional form of art to depict the charm of an abstract woman. A heart-shaped motif is used to trace the ray of fascination and beauty that a woman leaves behind.